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Free social media Measurement tools

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.

Social media monitoring allows users to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of a cross-section of groups that include market researchers, PR staff, marketing teams, social engagement and community staff, agencies and sales teams. Several different providers have created tools to facilitate the monitoring of a variety of social media channels from blogging to internet video to internet forums. This allows companies to track what consumers are saying about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms.

Quantifying social media[edit]

Social media management software (SMMS) is an application program or software that facilitates an organisation’s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and evaluate the usefulness of a social media presence.

It can be difficult to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions.

In order to access social media data (posts, Tweets, and meta-data) and to analyze and monitor social media, many companies use software technologies built for business use cases.

Best of both worlds: How to create a long-tail SEO strategy for social media ..  — The Next Web
Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst the chatter.

World Bank Publications Are You Being Served?: New Tools for Measuring Service Delivery
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Popular Q&A

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What are the top social media ROI measurement tools (paid and free) for small businesses and media agencies? - Quora

Oktopost is a really great social media management tool for social media. One of the best parts about it is that fact that it allows you to calculate the real ROI of your social media campaigns.
We are focused on B2B marketing and one of the most important things is lead generation. Oktopost has a great feature called 'lead capture' that allows us to generate real leads from social media.
Take a look:

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