Free social media tools

Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today.

To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets as they’re created.

If you have any questions about the worksheets or how to use them, please holler.

Facebook Valuation Worksheet

What’s your Facebook program worth to your company? Look at it based on what your email program costs you. Download this spreadsheet to make the necessary calculations.

Social Media Strategic Plan Worksheet

Social media isn’t a conversation, it’s where the conversation takes place. Go beyond chasing shiny objects, and build a logical, sustainable social media strategy that focuses on measurable business objectives – not Twitter followers.

This Social Media Strategic Plan Worksheet is in use all across the country by companies looking to add some rhyme and reason to their social media initiatives. It’s best explained by my blog post and presentation on Creating a Social Media Strategy in 7 Steps.

Share of Voice and Sentiment Worksheet

Before you go jumping into the social media water, shouldn’t you know what’s being said about your company, your products, and your competitors on the social Web? There are tons of great software tools out there that can help you monitor the social media conversation (I recommend, and . Also, if you’re a very big company).

But sometimes, you don’t have the money for paid software, or you just want to get a quick peek at the scenario. That’s where the Share of Voice and Sentiment Worksheet helps. Using free tools, you can determine in just a few minutes where you stand in social media.

social media share of voice worksheet1 247x300 Free Social Media Tools

Intoxicating Blog Post Worksheet

Building thought leadership through a blog is a fundamental component of many social media strategic plans, especially for B2B. There is a lot of confusion and drama around blogging – and its needless.

The 8 Ingredients of Intoxicating Blog Posts Worksheet demystifies the components of an effective blog post, giving your and/or other contributors in your organization a framework upon which to create great content with minimal frustration.

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Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst the chatter.

Popular Q&A

What are the top social media ROI measurement tools (paid and free) for small businesses and media agencies? - Quora

Oktopost is a really great social media management tool for social media. One of the best parts about it is that fact that it allows you to calculate the real ROI of your social media campaigns.
We are focused on B2B marketing and one of the most important things is lead generation. Oktopost has a great feature called 'lead capture' that allows us to generate real leads from social media.
Take a look:

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