Why-social-media-monitoring

IBM social media tracking tools

IBM Social Media Analytics delivers powerful customer insight

IBM Social Media Analytics is a powerful tool for discovering customer sentiment from millions of online sources. Businesses are using the power of social media to gain a better understanding of their markets. However, they need deep analytics expertise to transform this “Big Data” into actionable insight. IBM Social Media Analytics can help you harness social data and take decisive action across the enterprise. From identifying new patterns and trends for your product development team, to protecting your brand image and micro-segmenting customers to refine marketing campaigns, or targeting prospective new hires for HR, and to improving the overall customer experience – IBM Social Media Analytics can help your business.

  • Capture consumer data from social media to understand attitudes, opinions and trends, and manage your online reputation
  • Predict customer behavior and improve customer satisfaction by anticipating customer needs and recommending next best actions
  • Create customized campaigns and promotions that resonate with social media participants
  • Identify the primary influencers within specific social network channels and target them with unique offers
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Popular Q&A

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What are the top social media ROI measurement tools (paid and free) for small businesses and media agencies? - Quora

Oktopost is a really great social media management tool for social media. One of the best parts about it is that fact that it allows you to calculate the real ROI of your social media campaigns.
We are focused on B2B marketing and one of the most important things is lead generation. Oktopost has a great feature called 'lead capture' that allows us to generate real leads from social media.
Take a look:

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