Free social media Listening tools

Free social media Listening tools

The great promise of the Internet is that we can instantly access encyclopedic experiences, opinions, insights, lessons, and data sets — the sum total of human wisdom in two clicks. Imagine if we could hear from and have direct knowledge from our customers…

What is social media tools?

What is social media tools?

Having a strong brand presence on social media has become essential to your Digital Marketing efforts. Choosing the day, week and hour is crucial when promoting your content – as such there are tools to make things much easier. A strong presence on social…

Social media tools and purpose

Social media tools and purpose

As I mentioned in The Weakest Link – Your Social Media Marketing “Killer App” social media tools empower you, using tools that are largely free, to maximize your business’ exposure and interaction, connecting and staying in touch more often and with more…

Social media analytics tools

Social media analytics tools

Social analytics is a philosophical perspective developed since the early 1980s by the Danish idea historian and philosopher Lars-Henrik Schmidt. The theoretical object of the perspective is socius , a kind of commonness that is neither a universal…

Tools for Measuring social media activity

Tools for Measuring social media activity

Social media can be useful for any nonprofit, but posting blindly without monitoring results can be a waste of time. Knowing whether your efforts are paying off can help you adapt your posting strategy to better meet your goals and improve the return…

Tools social media

Tools social media

12. If you are guest posting on other blogs make sure to include keyword rich links in your profile when you are linking back to your site. Generally when you guest post they will just copy what you send for the post so make sure to include the links!…

Social media Integration tools

Social media Integration tools

Emails with social media sharing tools get a 30% higher click through rate than emails without them. Emails with at least 3 different sharing options get a 55% higher click-through rate. Social media marketing is a quick, easy, and, best of all, free…

Tools for social media analytics

Tools for social media analytics

Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper…

Social Media-Networking tools

Social Media-Networking tools

Many people use the term “Social Media” to represent the vast array of social networking sites, social media sites, and tools available. What we’re really talking about is the Social Web. The Social Web is made up of Social Networking and Social Media…

Social media search tools buzzwords

Social media search tools buzzwords

You’ve most likely heard, or even used, at least one of the five buzzwords in today’s Friday Five post. But, what do these five words really mean and how can knowing them benefit your business? Here’s our breakdown of the five most popular social media…

Social media Update tools

Social media Update tools

If you use social networking, bookmarking, or blogging sites these profile management tools will save you time by pushing your updates to multiple social sites. With the hundreds of social networking and social bookmarking sites available today, it s…

Social media Measurement tools

Social media Measurement tools

(Full Disclosure: The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Mo ney”…

Best social media tools

Best social media tools

The new year has just barely hatched and we already have big award news to announce: HootSuite is the winner for Best Social Media Management Tool at the Mashable Awards. HootSuite CEO Ryan Holmes was on hand Thursday night at the Cirque du Soleil Zumanity…

Facebook as a social media tools

Facebook as a social media tools

Social networking sites are online communities where people can interact with friends, family, coworkers, acquaintances and others with similar interests. Most social networking sites are Web-based and provide many ways for their users to interact, such…

E-commerce social media tools Case Study

E-commerce social media tools Case Study

I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse…

Free social media tools

Free social media tools

Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today. To that end we’ve developed a series of free social media worksheets that you can use to help keep…

Top Ten social media tools

Top Ten social media tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools…

Social media tools Glossary

Social media tools Glossary

If you’re a marketer or relatively new to technology there is bound to be some technology terms that you come across regularly but would love an English(!) explanation of them. Do you know what a TLA is…a three letter acronym! I’ve avoided these in the…

Free social media metrics tools

Free social media metrics tools

#2: Review the Quality and Relevance of Content The correct way to assess the value of a piece of content is not by continuously checking every five minutes to see if your retweet count goes up or if someone comments on your blog. These “vanity metrics”…

Free social media Measurement tools

Free social media Measurement tools

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such…