Social Media Analytics Tools

Social media analytics tools

Social analytics is a philosophical perspective developed since the early 1980s by the Danish idea historian and philosopher Lars-Henrik Schmidt. The theoretical object of the perspective is socius, a kind of "commonness" that is neither a universal account nor a communality shared by every member of a body. Thus, Social Analytics differs from traditional philosophy as well as sociology. It might be said that the perspective attempts to articulate the contentions between philosophy and sociology. The practise of Social Analytics is to report on tendencies of the times. It does not aim to make a diagnosis of the times that can be agreed upon by everyone or anybody but a report that no one wants to protest about.

Social media analytics[edit]

Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. This analysis is often called Social Media Listening or Online Listening. The analytics allow marketers to identify sentiment and identify trends in order to better meet their customers needs. There have been significant examples where companies, such as Whirlpool, Royal Bank of Canada and JetBlue, have used such analytics tools to engage customers in response to their feedback.

Likewise, academic research projects have tried to investigate the use of this social data stream in analysing and explaining further circadian, daily or seasonal emotional patterns arising in a population. A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom.

SAGE Publications, Inc Need Analysis: Tools for the Human Services and Education (Applied Social Research Methods)
Book (SAGE Publications, Inc)
  • Used Book in Good Condition

Home News Police launch social media campaign to help solve..  —
Fast forward 29 years, and police hope the new social media tools now available to them will help them get Morin's story out to more people, Tretter said. โ€œWe're using the methods we have available to us now that weren't available in 1985, such as ..

CQ Press Analyzing Public Policy: Concepts, Tools, and Techniques
Book (CQ Press)
  • Used Book in Good Condition

Popular Q&A

What are new social media tools I should know about? Like Google Lat, Loop'd and Bright Kite?

I have a job interview on Friday and I need to know about up and coming tools. Please help

I would focus on a combination of up-n-coming social trends like Google Wave and Bing, also possibly Google FastFlip. Also I would recommend "stand-bys" like twitter and Facebook, and I'd suggest being able to explain how things like twitter and Facebook fan pages can give added value to a company's social media efforts.

Related Posts