Social media search tools buzzwords

blog_word_cloudYou’ve most likely heard, or even used, at least one of the five buzzwords in today’s Friday Five post. But, what do these five words really mean and how can knowing them benefit your business? Here’s our breakdown of the five most popular social media buzzwords:

1) Viral: In a nutshell, content reaches viral status when it has been shared by a large number of people in a short period of time. Every business hopes their content will go viral. In fact, reaching viral status is considered the “Holy Grail” of social media. Most people think of the Old Spice YouTube campaign or trending hashtags when the word “viral” is used. It’s extremely difficult for social campaigns to actually go viral. If your efforts don’t gain the same traction as campaigns like Old Spice or your hashtag doesn’t become a trending topic, don’t fret! If you are aiming for virality there are a few simple tips that can increase your likelihood of success.

  • Design campaigns that evoke a desire to share.
  • Keep content fresh, interesting and always share-worthy.
  • Incentives can help: don’t be afraid to put a few dollars behind your campaign to increase visibility.

2) Organic: Organic search engine optimization (SEO) is highly sought-after. Businesses of all shapes and sizes hope to increase their search engine rankings, and organic SEO is currently the best solution. What exactly does “organic” mean in relation to social media and search engines? Organic results refer to un-paid search engine results. Ranking high on search engines like Google, Bing and Yahoo has always been a high priority for businesses. Now, if content is to appear “organically”, it must be considered highly relevant to those search companies’ algorithms. To increase your business’ organic search results:

  • Create and publish original content as often as possible.
  • Your content should be on topics important to your audience and relevant to your business.
  • The more original and relevant content produced, the higher the chances you’ll appear as an organic search result.

3) Authentic: Social communities exist because people want to connect with businesses, brands, and organizations they care about. People build connections with entities online because of a desire to build a relationship. It’s for this reason that authentic has reached buzz-worthy status. Those who conduct themselves authentically online are able to build stronger, more relevant relationships with their communities. To ensure maximum authenticity:

  • Understand your business, build a consistent voice and then start engaging with online communities. To engage with RingCentral visit our Facebook and Twitter pages.
  • Trickery, manipulation and isolation on social platforms will absolutely limit any success.

NABJ Convention Kicks Off in Boston; Here's What You Need to Know  — The Root
Other technology-based panels include "Digital Journalism 101: Write, Click, Tweet" (Thursday, 2 p.m.); "Social Media Reporting Tools: Apps, Tech and Tools for Journalists" (Friday, 12:15 p.m.); and "Bloggers, Tweeters and Journalists—What Is the ..

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