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Tools for social media analytics

Overview Report: see social performance at a glance and its impact on conversions


The Overview report allows you to see at a glance how much conversion value is generated from your social channels. The Social Value visualization compares the number and monetary value of all your goal completions against those that resulted from social referrals - both as last interaction, and assisted.

A visit from a social referral may result in conversion immediately or it may assist in a conversion that occurs later on. Referrals that lead to conversions immediately are labeled as Last Interaction Social Conversion. If a referral from a social source doesn’t immediately generate a conversion, but the visitor returns later and converts, the referral is included as an Assisted Social Conversion.

Conversions Report: which goals are being impacted by social media

With the Conversions report, marketers can now measure the value of each individual social channel by seeing the conversion rates of each social network and the monetary value they drive to your business.

For example, you can see the effect that social content (i.e. a new video you created) had on conversions. Look at the time graph to see whether Goal Completions via Social Referral peaked after the content was published. Remember that you need to define goals and goal values in order to see data in this report, so tailor it to the things that matter to your business. Networks with a higher assisted / last interaction conversions ratio provide greater assisted conversions.Social Sources - find out how visitors from different sources behave
The Social Sources report shows engagement and conversion metrics for each social network so you can see how people are interacting with your content and whether it’s leading to a desired outcome.

For example, if you run social campaigns that promote specific products, you can see via the Social Visitor Flow whether visitors from each social network entered your site through these product pages and whether they continued on to other parts of the site or whether they exited.

Social Plugins: find the content that’s good enough to share

If you publish content, you'll want to know which articles are most commonly shared or recommended, and on which social networks they're being shared. The Social Plugin report shows which articles on your site are receiving the most engagement and which social buttons - for example, Google +1 - are being clicked to share them.

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Apple hires Angela Ahrendts' confidant & former Nike exec to lead social media ..  — 9 to 5 Mac
I think paying money for social media tracking tools is nuts.

Popular Q&A

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Is there a Social Media Monitoring Tool that measures activity in LinkedIn groups? - Quora

Simplify360 does it. Let me show you how it does.
1. Setting up Linkedin Group Tracking

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