What is social media tools?
Having a strong brand presence on social media has become essential to your Digital Marketing efforts. Choosing the day, week and hour is crucial when promoting your content – as such there are tools to make things much easier.
A strong presence on social media is a sign of trust and acts as an endorsement for your product or service. But to succeed with social media you must be reactive and proactive with your followers. Countless studies and statistics show positive trends in customer engagement and response depending on the time of communication.
However it can be difficult to plan your day to post content on social media at the optimum time to gain maximum exposure, one way to make this process easier is to plan and schedule your content promotion.
Using your social media and content strategies becomes a lot easier as you can plan exactly when to launch relevant promotional campaigns. These tools are designed to help by allowing a marketing team to plan what content they want to promote and when, without having to manually set reminders and log in to social media at specific times.
The following tools cater for all the major social networks including Twitter, Facebook, LinkedIn & Google + pages. The tools below also have paid versions that could help your social efforts achieve scalability as your company and social following grows.
You have to go a long way to beat Buffer. The free tool allows you to schedule 10 social updates at once, they also have a paid version that allows unlimited scheduling. If you are really struggling for content, the tool also gives ready made updates that you are able to use on your own profiles that link to relevant industry news. However, beware, because the content is sometimes irrelevant. You can use Buffer and Hootsuite through a web based app, browser extension on Chrome, Safari, Firefox or smartphone app on iPhone and Android.
Buffer also includes a time-saving bookmarklet so that when you come across an interesting and relevant news story on the web, clicking on the bookmarklet instantly creates an update that includes the page title and URL your are browsing with the ability to add a personal touch to the update.
The greatest part of buffer is the ability to set up a predetermined schedule for consistent promotion at optimum times. This works for all the social networks listed above. The tool also allows you easily distribute your content promotion across multiple accounts by simply clicking ‘additional’ on the additional profile accounts whilst writing out a post.
Hootsuite is another big player in social media management and includes a range of tools that are helpful to post, monitor and analyse your performance on your main social networks. The free edition is limited to having only one team member using the package, which is adequate for smaller businesses looking to build their social presence. Hootsuite has the ability to save updates as templates so you are able to reduce the amount of time spent per update by just changing specific details rather than recreating an entire post each time.
Apple hires Angela Ahrendts' confidant & former Nike exec to lead social media .. — 9 to 5 Mac
I think paying money for social media tracking tools is nuts.
What is the social media tool Foursquare?
Foursquare is a location-based mobile social network that allows users to check-in and share their location and activities with friends.